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About Georgia Med Spa

About In HIS ImageAbout In HIS ImageAbout In HIS Image

Health and happiness. That’s what we’re here to help you achieve. We cover all medical spa services thus our name: Georgia Med Spa.

We know that a healthy body and a healthy mind are one and the same, and we’ve designed our services to help you discover whole body wellness.

Our Humble Beginnings

Dr. Amy J. Holland founded her initial private practice and she continues to manage that practice to this day. The decision to open her own medical practice came after gaining many years of professional experience with adults and children. Dr. Holland still operates her original practice from her Marietta office on Whitlock Avenue – the place it’s been since Day One!

For over 20 years, Dr. Holland and her staff have provided highly personalized medical services.

Personal Insight

During these years, Dr. Holland experienced two complicated pregnancies and gave birth to premature children. As a result, she gained extraordinary perspective on high-risk pregnancy and its effect on families.

Following those pregnancies, Dr. Holland began working with additional patients who are dealing with the emotional stress of a difficult pregnancy or birth.

The importance of additional services to help in recovering one's body image after such stressful life events first began to take shape in Dr. Holland's mind at this time.


Georgia Med Spa was initially founded in 2010 under the name In HIS Image Day Spa, where Dr. Holland serves as Medical Director and Dana Martin serves as state Certified Laser Specialist. It’s through Georgia Med Spa that we provide the spa and wellness services that complement our traditional therapeutic offerings and it was rebranded as Georgia Med Spa in 2016 given it has become such a well known comprehensive medical spa. With clients traveling to our medical spa from several states away and with us serving contestants of  “The Bachelor’s Show” to local Miss Atlanta. We are most honored to serve Miss Atlanta and support her as she continues her journey to become Miss Georgia! 

2010 was also the year that Dana graduated from New Laser College and the National Laser institute. It’s through Dana’s expertise in laser technology that we’re able to offer laser services, including hair reduction and tattoo removal. Dana is certified for the Cynosure, Lumenis One, Lumenis LightSheer Duet, and Q-Switched lasers

Services Added

Advanced Services

Dr. Amy Holland led the way with Reiki therapy training in Hawaii with Master S. Abbey in Usui Reiki certification. Dana Martin, Laser Specialist and Brad Martin, MSW completed Usui Reiki Certification training under the same Reiki master in Hawaii. The following year all three completed second degree Reiki training under the same master who was brought to our Marietta location to offer second degree training to them as well as first degree training to a few others in the community.

Reiki Therapy

Sunless Tanning

This was the year we added a number of aesthetic and spa services, including VersaPro VersaSpa sunless tanning! We also increased our product inventory, adding Cass Luxury Shapewear and Save My Face pillows to our shelves.

Services Added:

Divine Therapy Pets LLC

Dr. Holland founded Divine Therapy Pets LLC, a dedicated animal therapy practice where she serves as Medical Director. Through Divine Therapy Pets, Dr. Holland and her team offer animal therapy programs to schools, libraries, nursing homes, hospitals, and more. This is a labor of love and one of ways that Dr. Holland likes to give back to the community.

Dr. Holland also began providing therapy support animal certification for people who need to travel with their therapy pet.

Services Added

Serenity Castle

To meet the increasing demand for all of our services from those traveling a distance to come here, In HIS Image (now Georgia Med Spa) purchased a new property just outside Cartersville, Georgia. Now known as Serenity Castle, the home is situated in a quiet, wooded setting – the perfect environment for relaxation and healing! Many are able to travel here and spend time relaxing and rejuvenating just by staying there. And, there is the opportunity to travel to our facility, approximately 15-20 minutes away in Marietta, for more Medical Spa Services at a Reduced Fee since they are in the area for a Whole Wellness Spiritual Retreat Experience. Within the walls of Serenity Castle, is a Wonderful Prayer Room at the highest point and a Heart Shaped Labyrinth painted on the 3 rd floor which is available to walk To further a healing experience.

And, Serenity Castle may be rented for small retreats, girls long weekend, small family reunions, vow renewals, and as mentioned above to give a place to stay while services being rendered at the Med Spa.

Cutting Edge Equipment

2016 is the year we added the Cynosure Elite MPX laser to our lineup of cutting edge equipment. Our Laser Specialist, Dana Martin, holds certification to operate the Cynosure Elite MPX – laser hair reduction help for patients with all skin types including types V or VI skin!

In addition, Georgia offered it first State Licensure for Laser Specialists, and Dana Martin was one of the very first in the state to obtain his license from the Georgia State Medical Board

Also, our website was completed and with it being this led the way to our rebranding process to Georgia Med Spa.

Available Services Include:

More Advanced Technology Added

Additonal technology added including:

TruSculpt 3D for major fat reduction that is longer necessary to have liposuction, major surgery, to be rid of the appearance of muffin tops, love handles and other fat rolls. Obviously, individual results may vary.

Enlighten3 Laser Tattoo Removal featuring Picosure with Picosecond wavelength and Nanosecond wavelength all built into one unit and 3 wavelengths for more efficent removal of ALL Colors Safely in ALL Skin Types. Now removing tattoos usually in 2-5 treatments, however, individual results may vary in terms of how many treatments required.

Enlighten Picogenesis featuring Picosecond technology to reduce the appearance of age spots, help decrease pore size, and improve appearance of the skin texture,too.

And we added a Spokesmodel, Paradise Rodriguez, as we began final completion of our rebranding to Georgia Med Spa. She has served as Ambassador to many corporations and we are very thankful to have her representing Georgia Med Spa now. 

Available Services Expanded to Include

Meet Our Amazing Team

Our talented staff boasts expertise in an array of medical and wellness services. From laser services and aesthetic treatments to traditional medicine and alternative therapies, the Georgia Med Spa team knows how to help you improve whole-body health.

Led by our Medical Director, Dr. Amy J. Holland, the Georgia Med Spa staff includes laser specialists, and more.

Learn More About Our Team

Our Team

Dr. Amy J. Holland

Dr. Amy J. Holland

Dr. Holland has managed her own private practice since 1997. At GeorgiaMedSpa, she performs all injectables, evaluates every weight loss patient personally initially as well as at each follow up appointment and serves as the Medical Director.

Cutting Edge Equipment

We insist on the best, which is why all of the equipment you find at In HIS Image is the latest technology on the market. For laser hair reduction, we have 2 very effective lasers: the Lumenis LightSheer Duet and Cynosure Elite MPX lasers. And when it comes to laser tattoo removal, we use the Cutera Enlighten 3 which uses three laser wavelengths to remove tattoo from any area of the body. Individual results may vary, therefore the number of treatments needed will be different for each person, but typically this newest picosecond technology requires few number of treatments as compared to older technology.

For cellulite, we have truSculpt 3D for reduction of cellulite - from muffin tops, to love handles and more. Individual results can always vary, however, some report up to as much as 24 % circumferential reduction. *


* Individual results may vary.

Learn More About Our Equipment

Lumenis Light Sheer Duet

Lumenis Light Sheer Duet

A great solution for reduction of hair in skin types 1-3. And it has a larger and smaller handpiece so now with the larger handpiece a gentleman's back can have hair reduced in approximately 20 minutes and this used to require 1-2 hours.

Cynosure Elite MPX

Cynosure Elite MPX

Finally! An effective and safe hair reduction laser for darker skin types, including patients with types V or VI skin as well as a true laser for facials while also offering capabilities for IPL. With all these capabilities, one can see a reduced appearance of age spots, enlarged pores, rosacea, port wine stains, birthmarks, and small vessels(telengiectasias).

Cutera TruSculpt 3D

Cutera TruSculpt 3D

truSculpt 3D supports cellulite reduction and skin tightening all within one treatment to reduce the appearance of muffin top, love handles, bat wings, and more, this is it all in one amazing machine, the truSculpt 3D.* * individual results may vary

Cutera Enlighten 3

Cutera Enlighten 3

Looking to bring you better results in Laser Tattoo Removal, the Cutera Enlighten with Picosecond and Nanosecond capability combined with 3 wavelengths is now available. This is the latest most advanced technology removing tattoos of ALL Colors every time in every skin type.

  • I met my Goals!

    Ellis D.

    "This program is wonderful after years of struggling with no real results. I met my goals and lost 30 lbs! Dr. Amy is wonderful and very supportive. I highly recommend this program." *... *

    - Ellis D.

    * individual results may vary
  • Pretty as my Bouquet at the Wedding Thanks to TruSculpt 3D


    Bridesmaid at Wedding and wanted to look my best, and wow "pooch" was gone just in time for this past weekend! Thank you, Dana and TruSculpt 3D! *

    - J.J.

    * individual results may vary
  • Reaching My Career Goal Now after Laser Tattoo Removal


    Thankful to Dana Martin as now I have gotten rid of a Tat that I had put on for my 18th Birthday. Due to its location, it was preventing me from being able to join the military, because of a... *

    - A.B.

    * individual results may vary
  • TruSculpt3D Success


    TruSculpt3D is very successful and it has done what it needs to do! *

    - W.S.

    * individual results may vary
  • Best Find

    Maria D.

    “GeorgiaMedSpa (In HIS Image Day Spa) has been my best find. Amy (Doctor) is so great, she has really helped me lose weight and to think it began with an amazing successful Laser Tattoo Removal... *

    - Maria D.

    * individual results may vary

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Contact us with questions or to discuss any of our services that interest you. We look forward to talking to you and discussing your needs.

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